Magazine – news, tips and context from the Shopware world
In our magazine we share knowledge from our daily work with Shopware. No inflated marketing copy but practical content: release notes explained clearly, concrete tips for shop operators, news about our plugins and context on relevant industry topics. All from the perspective of an agency that has worked exclusively with Shopware since 2012.
Our topics
- Shopware updates: release notes, changelogs and upgrade guidance for the Shopware 6 versions. We summarise what changes and what matters for shop operators.
- Ecommerce tips: practical advice on conversion, SEO and best practice in online retail, from daily work with our clients.
- Plugin news: updates on our own Shopware plugins and news from the Shopware ecosystem.
Shopware 6 Updates: An Overview of All Changes
We explain all the important details of the latest Shopware 6 updates. Keep track of all changes at a glance.
Read more: Shopware 6 Updates: An Overview of All Changes
Shopware 5 Updates: An Overview of All Changes
Here you will learn all the important details about the Shopware updates.
Read more: Shopware 5 Updates: An Overview of All Changes
Advanced Property Search: How We Improved the Value Search in Shopware 6
Even for us, Shopware isn't thought through in every detail. That's why we made our own improvements to the search for property values.
Read more: Advanced Property Search: How We Improved the Value Search in Shopware 6
FAQ Professional 2.0 – Relaunch with Statistics, Ratings and AI-Ready Schema
FAQ Professional 2.0 is live: statistics dashboard, rating system, OpenSearch search and validated Schema.org markup for AI search engines such as Perplexity and ChatGPT.
Read more: FAQ Professional 2.0 – Relaunch with Statistics, Ratings and AI-Ready Schema
Legal Guarantee Notice and GARAN Label from 27.09.2026
From 27 September 2026, online shops must display the EU legal guarantee notice and, for manufacturer guarantees of more than two years, also the GARAN label. What applies, where the limits lie and how Shopware 6.7.14 implements both.
Read more: Legal Guarantee Notice and GARAN Label from 27.09.2026
Custom Products for Admin Orders: configurable products directly in the order
Custom Products for Admin Orders is available in the Shopware Store: create and edit configurable products directly in the order in the Administration - for B2B, phone and service orders.
Read more: Custom Products for Admin Orders: configurable products directly in the order
What a sitemap really does and how to get it under control in Shopware
Sitemaps sound technical, but they're easy to control. We explain in plain terms what a sitemap does in Shopware – and how you can get content, product variants and hreflang under control with “Google Sitemap Professional”.
Read more: What a sitemap really does and how to get it under control in Shopware
Pickware AI Unveiled: AI Chat and MCP Server in the ERP
With Pickware AI, Pickware brings an AI chat into the administration and an MCP server that connects the ERP to assistants such as Claude or ChatGPT. As a Pickware partner, we assess what the new features can do and who they are available to.
Read more: Pickware AI Unveiled: AI Chat and MCP Server in the ERP
Shopware Community Day 2026: Four Launches – and What They Mean for Your Shop
Four innovations from Shopware Community Day 2026 – Nexus, Copilot, Payments and Experience Studio. Our take: what's behind them and what matters now.
Read more: Shopware Community Day 2026: Four Launches – and What They Mean for Your Shop